yina shan


8 weeks
Brand Identity
UX/UI Design
Social Media
Cherie Chan
A city pop music festival, getaway for the heart.
A concept event imagined to happen in the post-pandemic NYC. For those who felt stuck in stasis both physically and mentally, we hoped to bring to the city a whiff of warm summer air and the feeling of freedom and escape. We curated the festival around city pop, a sub-genre of pop music originating in the ‘70s in Japan.